Sony 3D Branding Logo
Sony Pictures /
Sony Pictures Home Entertainment came to JUMP! to produce their first 3D logo for home entertainment purposes. The logo debuted on their first Blu-ray release, Cloudy with a Chance of Meatballs, and continues to brand their current and upcoming 3D titles. The direction was to create a clever way to tell people to put their 3D glasses on, without saying any words in voice-over or graphics… as it needed to play all over the world with no localization. JUMP! created an original branded logo and composed the music as well.